Is AI working
for your business?
We're conducting independent research across Ireland and Northern Ireland to understand how small and medium-sized enterprises (SMEs) are really using AI - and what support businesses actually need. Your voice shapes the outcome.
Are you driving SME innovation and AI adoption?
If you work in policy, procurement, or pilot initiatives, this research needs your perspective too. Help us build an evidence base that reflects the full picture to drive alignment and collaboration.
Independent research conducted by Sans Souci, Queen's University Belfast, and Ulster University
About the research
Independent research that puts SMEs first
Commissioned by InterTradeIreland and conducted by Sans Souci, this study will cut through the hype to produce an honest, evidence-based picture of AI adoption across the island of Ireland.
We want to understand what's actually happening in SMEs - and turn that into recommendations that inform policy and shape support programmes in both jurisdictions.
What tools and approaches are SMEs across the island actually using today?
Where is AI delivering measurable improvements - and where is it falling short?
What's stopping more businesses from adopting AI with confidence?
What support do SMEs actually need - and how can public bodies deliver it?
Why take part
Your experience matters
Inform future AI policy
Your insights feed into recommendations that help inform future AI policy and SME support discussions across the Irish Government and the Northern Ireland Executive.
Benchmark your business
See how your organisation's AI adoption compares with anonymised survey results from similar businesses, helping you reflect on next steps and potential opportunities.
Early access to survey results
Be among the first to see the results. Participants receive exclusive early access to findings on how businesses across Ireland and Northern Ireland are embracing AI.
What to expect
Simple. Confidential. Valuable.
Register your interest
Complete the short form below. No commitment at this stage - we'll follow up to confirm participation and answer questions.
2 minutesComplete the online survey
A structured survey on your current AI use, challenges you face, and where you see the biggest opportunities.
15–20 minutesOptional in-depth interview
Selected participants may be invited for a short call to explore your experience in more depth. Entirely optional.
30 minutes · optionalReceive the findings
All participants get exclusive early access to the full research findings on launch day. Your responses remain fully anonymised.
Q4 2026Who we're looking for
Every sector. Every stage of the AI journey.
Whether you're using AI every day, just starting to explore, or haven't started yet - your perspective is what this research needs. We want to hear from SMEs (up to 250 employees) across every sector on the island.
Get Involved
Register for an In-Depth Interview
Takes 30 minutes · Entirely optional
Data processed in line with UK & EU GDPR. You can withdraw at any time. Questions? nathaniel.mcgrory@sanssouci.co.uk · 07706 173255